We are delighted to finally share our latest Zodiac project with you, and it’s an exciting one! Crystal Parade recently worked with Meiyume, one of the world’s leading designers and engineers in point of sale displays. Meiyume’s mission is to transform how customers engage with global brands and products by creating an immersive and interactive experience and on this project the brief was ‘lots of sparkle’.
We were approached by Stella, Senior Manager at Meiyume, earlier this summer who was looking for a quick and easy, cost-effective way of fully crystallizing multiple point of sale (POS) units for the up and coming Lancôme La Vie est Belle fragrance Christmas launch. Stella took a shine to our Zodiac Crystal Sheets and was delighted that we offer the self adhesive crystals on 10 meter rolls. Our self adhesive rhinestone sheets and rolls are the perfect way of covering multiple surfaces in 1000’s of crystals and are particularly popular for large scale projects, like this one. Each sheet contains rows upon rows of flatback rhinestones with an adhesive backing so it can be applied straight to the object – no need for glue or heat fixing!
For the Lancôme Christmas campaign, ultimate sparkle was required, so Stella chose the clear crystal 10 meter rolls, and we think you’ll agree, the final results are amazing!
We spoke to Stella and headed down to the Boots flagship store in Fosse Park, Leicester where our Zodiac crystals were proudly on display. Here’s a snapshot of our interview with Stella:
CP: How did you find out about Crystal Parade?
SC: Whilst sourcing materials for the Christmas campaign, I came across the Crystal Parade website. I previously could only find small quantities of diamantes, so set out to find a company who could help us source larger quantities suitable for retail instore theatre – this is how I found you. And after a meeting and discussion, was thrilled to find you were able to help us with this project.
CP: Do all of the ‘LVEB’ stands have the same sparkly display?
SC: The diamante was used for all the major stores in the UK, not every store has this as the lead look and feel was rose gold, which does feature in all stores.
CP: How many rhinestone sheets are on the stand?
SC: We used around 3 metres per stand – but as the rolls are only 300mm wide, we had to work very carefully to minimise the visibility of the joins.
CP: How did you apply the sheets?
SC: We applied the sheets to various different backgrounds to see what would give us the best result, and found a white background brightened the diamante and helped it to sparkle to the max. We had to pay particular attention to ensure it didn’t stretch too much when applied because on a large area, it would have been noticeable if the diamantes weren’t in line. It was well worth the care and attention that we had to take in the manufacturing process as the displays look beautiful in store and the client is thrilled with the end result – a real showstopper!
CP: Would you use the sheets again or recommend them for similar purposes?
SC: I would definitely use the material again as it is stunning in retail environments, plus the help and advice I received from Crystal Parade means I will definitely shop with you again - you made my life a lot easier by being able to source and deliver the volume we needed in such a short time frame.
Check out our collection of self adhesive crystal sheets, available in different rhinestone sizes and quantities.
**Coming soon** We will soon be stocking AB crystal sheets, so if you need to crystallize anything from point of sale units, retail merchandise stands, gift boxes, book covers, wallpaper, lampshades and even your car dashboard, watch this space!
