Swarovski crystals have long been the most popular choice for designers, dancers, nail artists and crafters who want to add true sparkle to their work. With their flawless cut and brilliant shine, they remain the premium brand of rhinestone.

But in recent years, Swarovski has changed the way their crystals are supplied, leaving many people asking the question: where can I buy Swarovski crystals wholesale?

In this guide, we'll explain how Swarovski's new distribution system works, where you can still buy genuine Swarovski crystals in bulk, and why wholesale packs are a great option if you use crystals regularly. We'll also share how to identify genuine Swarovski stones so you can be confident in your purchase.

The Changing Swarovski Market

Back in 2021, Swarovski made a big decision to scale back who could sell and distribute their crystal components. They introduced a "Swarovski Branded Partner" scheme, which means that only approved businesses can now buy directly from Swarovski.

This left many UK stockists unable to replenish their Swarovski ranges, and for a while it became difficult for customers to get hold of their favourite crystals. Fortunately, suppliers like Crystal Parade continue to stock a wide range of Swarovski products, including non hotfix and hotfix crystals, available in retail and wholesale packs.

Where to Buy Wholesale Swarovski Crystals

So, where can I buy Swarovski crystals wholesale? The answer is through trusted retailers who still hold stock and can supply genuine Swarovski in bulk. At Crystal Parade, we offer Swarovski wholesale packs in:

• Flatback hotfix rhinestones
• Flatback non hotfix rhinestones
• Round Pearls

As well as a range of smaller retail packs in:

• Crystal shapes
• Vintage Swarovski chatons and cabochons

If you're a fashion or costume designer, nail technician, dance school or theatre company who needs large quantities, wholesale packs are the most cost effective option. While Swarovski themselves now only sell to Branded Partners, Crystal Parade remains one of the few UK suppliers where you can still purchase Swarovski crystals in bulk with confidence.

The Benefits of Buying Swarovski Crystals Wholesale

If you use Swarovski regularly, wholesale packs offer some clear advantages:

• Lower price per stone – buying wholesale is significantly cheaper than small retail packs.
• Trade discounts – business customers can benefit from further savings.
• Reduced delivery costs – one larger order instead of multiple smaller ones means fewer postage fees.
• Consistency of stock – wholesale packs guarantee you have enough of the same size, colour and batch for your whole project.
• Efficiency – it's easier to plan and complete big jobs such as dance dresses or stage costumes when you know you have plenty of crystals to hand.

Why Retail Packs Still Matter

While wholesale Swarovski crystals are great for businesses and professionals, not everyone needs thousands of stones at once. That's why we also stock smaller retail packs.

Retail packs are perfect if:

• You want to experiment with different colours and effects.
• You only need a handful of crystals for a one-off project.
• You need to be able to offer variety for clients, such as Swarovski nail crystals and tooth gems.
• You're trying Swarovski for the first time and want to compare with other brands.
• You're a nail artist or crafter who likes variety more than bulk.

In short, wholesale is ideal for large-scale use, but retail packs give flexibility and creativity without the commitment of buying in bulk.

How to Identify Genuine Swarovski Crystals

With Swarovski becoming harder to source, imitations have popped up on the market. Here's how to make sure you're buying genuine stones:

• Packaging – Swarovski wholesale packs carry their logo, a holographic seal and official labelling.
• Foil backing – Swarovski non hotfix crystals have a smooth foil backing with a subtle golden tinge (other brands are more silver or grey).
• Facet cut – Swarovski's 2088 Xirius rhinestone features a distinctive star-shaped facet pattern, unique to the brand.
• Flawless finish – genuine Swarovski should have no scratches, chips or irregular cuts.

If in doubt, buy from a trusted supplier like Crystal Parade, where all Swarovski products are guaranteed to be authentic.

How to Buy Swarovski Crystals Wholesale with Confidence

If you're wondering how to buy Swarovski crystals wholesale, here's a simple step-by-step guide:

1. Decide what you need – non hotfix or hotfix stones, sew-on crystals, pearls, pointy backs, cabochons, crystals shapes or a mix.
2. Choose your sizes – use a crystal size chart to check dimensions in SS (stone size) and millimetres.
3. Select your colours and effects – Clear and AB are the most popular, but there are hundreds of shades to explore.
4. Order wholesale packs from a trusted supplier – Crystal Parade offer packs of 1440 flatbacks and other bulk quantities.
5. Take advantage of support – ask for free samples, colour matching or advice if you're unsure. Contact us - our team is always happy to help.

Conclusion

Although Swarovski has tightened its distribution, there are still reliable places to buy wholesale Swarovski crystals in the UK. Wholesale packs are ideal if you need large quantities, offering better value, trade discounts and consistent supply. At the same time, smaller retail packs remain a brilliant option for those who like to experiment with colours, shapes and finishes.

At Crystal Parade, we pride ourselves on being one of the UK's leading Swarovski suppliers, offering both wholesale and retail quantities. Whether you're a professional dressmaker or a hobby crafter, you can trust us to provide genuine Swarovski crystals, expert advice, and a wide choice to suit every project.

So, if you've been asking where to buy Swarovski crystals in bulk – you're in the right place. Explore our Swarovski wholesale packs today and let your next project shine.